Client: NOTLONDON

When photographer Anthony Dawton realised how dramatically homelessness had increased in London, he took to the streets with his camera…

Anthony Dawton has taken photographs in areas of need worldwide, but after spending some time in his home city, he noticed how many people were living on its streets. He embarked on a new project to raise awareness: NOTLondon. Anthony Dawton photographs his subjects with a beauty and dignity that many of them are often denied.

We are proud to have partnered with NOTlondon to build an ecommerce website that will help them to raise awareness and funds for their campaign. The website is designed to be easy to use and navigate, and to showcase the photography of the strength and power of humanity as well as its vulnerability of Londons Homeless.