Creating an online presence for Alternative Music for the UK

When we first started working with AltCorner, it was clear that they had ambitious goals but needed a solid foundation for their web strategy. We mapped out a plan of action for both their social media and website. Once we agreed on a plan, we began working on AltCorner's logo, house styling, and color scheme. We worked closely with their team to develop a brand that is now seen at festivals, concerts, on YouTube, and of course, their website.

The AltCorner website needed a lot of functionality and user integration to prosper. On the backend, the website has sections for News, Interviews, Reviews, Bands, Galleries, and Festivals, with sub-sections for things like Band Members, Authors, and Photographers. All of these sections communicate with one another to ensure that everything is linked. For example, a single band page displays all of the recent articles tagged to that band under "recent articles."

We created a strategy for AltCorner in terms of when to post and how to optimize their articles on their website. We also created a plan and set up their social media accounts on Twitter and Facebook. AltCorner has become a firm staple in the Alternative music scene since their formation in December 2014, and their website has been often accredited for such success.